Strategic Management and Competitive Advantage: Concepts
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Strategic Management and Competitive Advantage: Co...

Author: Jay B. Barney William S. Hesterly
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ISBN: 9780136135203

KES 1,000.00

For courses in strategy/strategic management. For professors who want students to see connections between big ideas in s...
In Stock Currently: 0

Book condition:
Used mint
Categories: Type: Paper Back

Description

For courses in strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

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