Description
What Corporations Fear Most Are Consumers Who Ask Questions. Naomi Klein Offers Us The Arguments With Which To Take On The Superbrands. Billy Bragg From The Bookjacket. Introduction. A Web Of Brands -- New Branded World -- The Brand Expands : How The Logo Grabbed Center Stage -- Alt.everything : The Youth Market And The Marketing Of Cool -- The Branding Of Learning : Ads In Schools And Universities -- Patriarchy Gets Funky : The Triumph Of Identity Marketing -- Brand Bombing : Franchises In The Age Of The Superbrand -- Mergers And Synergy : The Creation Of Commercial Utopias -- Corporate Censorship : Barricading The Branded Village -- The Discarded Factory : Degraded Production In The Age Of The Superbrand -- Threats And Temps : From Working For Nothing To Free Agent Nation -- Breeding Disloyalty : What Goes Around, Comes Around -- Culture Jamming : Ads Under Attack -- Reclaim The Streets -- Bad Mood Rising : The New Anticorporate Activism -- The Brand Boomerang : The Tactics Of Brand-
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