Posted time: 2026-03-18

Location: Nairobi

Job type: Full-time

Experience: Minimum 1 Year Level

Role Purpose

This is a hands-on role involving both digital and offline marketing activities aligned with our growth strategy.

Key Responsibilities and Accountabilities

• Assist in implementing marketing campaigns across social media, email, in-store, and community channels
• Create and manage engaging content for social media, newsletters, and the website
• Track and report on digital performance metrics and campaign results
• Support planning and execution of book fairs, reading events, and other promotional activities
• Conduct market research and competitor analysis
• Liaise with vendors and manage marketing material production
• Collaborate with internal teams to align marketing efforts with business objectives

Professional Qualification and Experience

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field
• 1–2 years of experience in a marketing role, preferably in retail or publishing
• Proficiency in digital tools (e.g., Canva, Meta Business Suite, Mailchimp)
• Basic understanding of analytics (e.g., Google Analytics, social media insights)
• Excellent communication and content creation skills
• Strong organisational and teamwork abilities
• A passion for books and literacy is highly desirable