Event Success: Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences
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Event Success: Maximizing the Business Impact of I...

Author: Eran Ben-Shushan Alon Alroy Boaz Katz
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ISBN: 9781119817154

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Make events the most powerful marketing tool you haveIn Event Success: Maximizing the Business Impact of Physical, Virtu...
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Description

Make events the most powerful marketing tool you haveIn Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they’ve gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization’s return on events.Event Success will help you unlock the full potential of your events and make them your most important marketing channel. You’ll learn how to create elevated experiences in any format that drive strategic business goals, including: How to measure event success with surveys, data, analytics, and key KPIs How to integrate events into a strategic, end-to-end marketing plan How to collect, analyze, and funnel event data to other teams to drive business growth What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and

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