Description
Dramatically grow your client base following pragmatic and insightful advice by seasoned professional, Doug Fletcher - co-author of the bestseller, How Clients Buy.
Following in the tradition of David Maister's The Trusted Advisor and Ford Harding's Rain Making, How to Win Client Business serves as an invaluable and indispensable guide for everyone in the business of selling professional and consulting services. Author Doug Fletcher dives deeply into the five skills required to "make it rain":
Create Your Personal Brand Identity Demonstrate Your Professional Expertise Build Your Professional Ecosystem Develop Trust-Based Relationships Practice Everyday Success Habits How to Win Client Business When You Don't Know Where to Start provides a masterclass in teaching the practical techniques and concrete strategies that professional services providers were never taught in school or on the job. Pragmatic lessons take the place of the vaguely defined principles found in competing book
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