Make Your Brand Matter: Experience-Driven Solutions to Capture Customers and Keep Them Loyal
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Make Your Brand Matter: Experience-Driven Solution...

Author: Steven G. Soechtig
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ISBN: 9781119860341

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Combine brand and experience into a single, exciting whole to drive growthThe Digital Transformation era has come and go...
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Combine brand and experience into a single, exciting whole to drive growthThe Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market. Companies that failed to ante up are already gone―or fading fast.In Make Your Brand Matter, serial entrepreneur and brand strategist Steve Soechtig delivers an eye-opening discussion of the post-Digital Transformation era in which we now live. The book walks you through the evolution of brand and experience, leveraging examples of historical and digitally native brands that have succeeded and failed to seize the digital moment.You’ll discover brands that enabled new customer acquisition, customer value optimization, and customer loyalty, all the while realizing that brand and experience are two sides of the same coin. The book also offers: Strategies, techniques, and activities for t

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